Zinda Foods

The Brief:

Zinda Foods, a challenger brand aiming to disrupt the food-to-go market with their innovative products, asked us to create a distinctive packaging range for their 'AirWrap' snacks.


What We Did:

We created each variant in the range with an evocative, individually crafted pack design to underline that each product is a truly unique eating experience, with visual features and characteristics that are inspired by the memorable flavours in the fillings.

The range comprises seven delicious and nutritionally balanced variants brought to the consumer in Zinda's 'AirWrap', and the pack designs also incorporate messages highlighting the bespoke light, handspan, paper thin and oil free attributes of the wrap.