BRANDING, PACKAGING DESIGN & CREATIVE SPECIALISTS
Packaging artwork for the AirWrap range is tailored for implementation across a variety of open-ended card sleeves, cartons and flexible film flow-wrap formats.
This challenger brand aiming to disrupt the food-to-go market with their innovative products, asked us to create a distinctive brand identity and packaging range for their 'AirWrap' foods.
We created each variant in the filled AirWrap snack range with an evocative, individually crafted pack design to underline that each one is a truly memorable eating experience, with visual features and characteristics that are inspired by the flavours in the fillings.
The designs also incorporate messages and cues within the artwork that highlight the bespoke light, hand spun, paper thin and oil free attributes of the AirWraps.
In additional, we have also created the AirWrap packaging design range for their low carb flat wraps - the perfect alternative to tortillas, naans & bread.