BRANDING, PACKAGING DESIGN & CREATIVE SPECIALISTS

SUN HEE

As part of a major new launch, we created the brand identity and packaging design range for Sun Hee and their extensive​ range of over twenty Korean food SKU's, which are available to buy in Tesco and Sainsbury's.

Taking inspiration from Korean pop culture and traditionally symbolic icons, we fused modern contemporary styling with classic visual cues to produce a powerfully evocative brand that engages consumers with Sun Hee across multiple supermarket aisles and product categories.​

​Korean cuisine is continuing to grow in popularity within the UK, and with a product range including udon noodles, cooking sauces and meal kits, Sun Hee are positioned to be a stand-out Korean food brand.

Packaging artwork for the Sun Hee product range is tailored for implementation across a multitude of printed pack formats including card sleeves, flexible film-on-the-reel, stand-up pouches, boxes, bottles, labels and cartons.