The Brief:

Having successfully launched their brand and products on a limited basis by packing them into cardboard sleeves with unprinted outer wrappers, SoGud wanted us to help them take their brand to the next level by enhancing the aesthetics of their packaging whilst transitioning into fully printed flow-wrap film and crash-lock SRP boxes.

What We Did:

With the key objectives of increasing the brand's stand-out appeal to drive business growth, whilst increasing packaging efficiencies to streamline production and reducing packaging costs, we completed a pack design overhaul to give SoGud greater reach across a variety of food categories and consumer channels, including online and retail.

The new packaging range has a confident, bold theme, with bright uplifting colour palettes that help bring the prominent brand identity to life.

Within the development process we were also responsible for overseeing the research stages of the packaging launch, assessing and defining pack formats, sizes, materials and print effects, co-ordinating the progression of the launch with a joined up approach.