PFL Motorsport is a British GT racing team launched in 2016, with team owner and ex-serviceman Pete Littler becoming the first disabled driver to race in the series. They commissioned us to develop a distinctive brand for the team, that they could use as a platform to build a promotional campaign from to attract sponsorship.
What We Did:
We assessed which colour schemes would look most effective on the team car and best compliment the logo of the main team sponsor. The PFL logo has strong, defined typography to ensure that it would be visible on the car whilst being driven at high speed.