Personal Best

The Brief:

We were asked to create the branding and packaging identity for PB's product range, and to identify how the brand could offer consumers unique propositions by using innovative packaging solutions.

What We Did:

We created a strong brand identity that supports the mindset of striving for continual personal improvement, with a bold packaging range that reflects the energising benefits of the products.

We also established what packaging applications

would best suit the brand in terms of on-shelf appeal and production efficiencies.