Nim's Fruit Crisps

The Brief:

Nim's wanted to undertake a complete brand and packaging overhaul as part of their expansion plans, to achieve better on-shelf presence, to reinforce their unique brand proposition, and to position the brand as an over-arching identity under which further range extensions could be positioned.

What We Did:

We created a new brand and packaging identity that conveys the authentic taste and healthy attributes of the Nim's product range, retaining a fun and adventurous brand personality within the aesthetics. Following on from the initial launch of the fruit crisp variants, we have created packaging for additional ranges that have also been launched, including vegetable crisps.