BRANDING, PACKAGING DESIGN & CREATIVE SPECIALISTS

Nim's...Naturally

We created a new brand and packaging identity that conveys the authentic taste and healthy attributes of the Nim's product range, retaining a fun and adventurous personality within the pack aesthetics. Over time, Nim's has become a true disruptor within the FMCG industry and we have helped them bring an array of innovative first-to-market products to consumers. 

Nim's wanted to undertake a complete brand and packaging overhaul overhaul as part of their expansion plans, to achieve stronger on-shelf presence, reinforce their unique brand proposition and to structure Nim's as the over-arching identity under which a myriad of range extensions could be brought to market.

Packaging artwork for Nim's is tailored for implementation across flexible film vertical-form-fill-and-seal pillow packs and flow-wrap formats, stand-up pouches, sachets, card sleeves, cartons and SRP boxes.