The Brief:

With their previously revamped Nim's brand now serving as the over-arching identity, they wanted to introduce an entirely new category of nutritious crisp products for children that would give parents a genuinely enjoyable healthy snack option to choose for their kids.

What We Did:

We created the name, visual identity and packaging for this new range, with the designs featuring stylised illustrations of fruits and vegetables alongside drawings of children playing in various outdoor scenes to promote a fun, active lifestyle that is aligned with Nim's brand messages.

Nim's Kids Crisps