The Brief:
As a start-up business, our client asked us to transform their vision of launching an innovative sports nutrition brand into a reality with an all-encompassing brand creation, packaging design and project management approach.
What We Did:
We carried out feasibility studies and audits to assess new product developments, identifying the concept of selling over-sized farm eggs in retail packaging and establishing how this could be done efficiently.
The branding and packaging is energised with bright colours dialling up active lifestyles, reflecting the high protein content of the products and tapping into the escalating trend for healthy eating.