The Brief:

This large northern based meat producer supplies all the major retailers with own-label products, and wanted to explore the feasibility of developing a new cost effective packaging solution that could replace the existing rigid tray, lidding film & printed label packaging combination currently used.

What We Did:

We extensively researched and assessed all aspects of their production and packing infrastructures, and considered the associated stages of the supply chain process right through to the on-shelf appearance of the products and packaging, to create an innovative 'tip & pour' flexible packaging solution. This reduces the amount of packaging used per pack by 50%, significantly reduces the unit cost per pack, required low capital expenditure to implement, increases the product shelf-life, and is easier for the consumer to open.

Meadow Farm