This client is a UK manufacturer and supplier of authentic chinese noodles to the catering and retail industries. With a loyal ethnic customer base and reputation for quality, the company wanted to create a brand identity and memorable packaging range that would appeal to mainstream consumers, achieved with a multi-channel marketing strategy to raise awareness of the brand.
What We Did:
We overhauled their existing branding to create a much more powerful identity that is now elevated within the on-pack hierarchy as the primary focal point. Promotional designs used to deliver the marketing strategies utilise appetising visualisations of serving suggestions, and the authentic origins of the brand have been brought to life with bold design themes and copywriting.