BRANDING, PACKAGING DESIGN & CREATIVE SPECIALISTS

Packaging artwork for this range is tailored for implementation across various printed pack formats including cartons, boxes and pre-made flexible film bags.

KHAO CHI

We were given the task of creating the brand identity and packaging design range for Khao Chi, an exciting new food brand bringing a fusion of Chinese & Indian flavours to UK consumers. 

We crafted the Khao Chi brand identity to have an impactful on-pack presence that would be easily visible through in-store freezer doors, showcasing bright red typography set within a striking black serving dish and chopsticks to highlight the brand messaging.

Each packaging design celebrates the cultural origins of the brand with symbolic visual cues and stylised references, fused with a vibrant, modern street-style theme that features dynamic, close-up product images positioned alongside beautifully presented meal photography that is shot from an aerial perspective.