The Brief:
To create and develop a memorable identity for the brand, and to bring this start-up business venture to life with an all-encompassing packaging design and project management approach, to position the brand ready for commercial launch.
What We Did:
The brand identity has been designed to encapsulate the African heritage of K's Wors founder Delight Mapasure, fuelling happy homeland memories infused with sunshine, spice & happiness.
The packaging designs have been developed with a theme that enables K's Wors to appeal to the growing number of consumers with an appetite for premium foods that revitalise everyday food categories, whilst celebrating wider international tastes.