Jade & Joy
This client engaged us to create the new brand name, visual identity and packaging design range for their incredible luxurious chocolate bars which they had developed to be plant-based, gluten free, dairy free, high in protein and low in sugar.
What We Did:
We created this brand around the notion of time, enjoyment and happiness - the experience of finding time and joy in those meaningful moments when you can take a break from your busy day to recharge, collect your thoughts and enjoy a deliciously healthy treat.
The packaging has been designed with an evocative luxury theme that establishes a connection with consumes by combining bespoke 'plant inspired' illustrations and metallic gold flourishes, enriching the brand story and highlighting the key product propositions.