Glug!

The Brief:

This client commissioned us to create the name, visual identity and packaging design range for their new range of uniquely healthy tropical drinks.

What We Did:

We created the name GLUG! to reflect the intention that these fruit drinks are truly refreshing and enjoyable, leveraging the fun and uplifting ethos of the brand and encapsulating their mission statement - Satisfy your thirst with 100% natural, tropical drinks.

The packaging designs use product illustrations to articulate the fruits used in each drink, with vibrant colours highlighting the tropical flavours and their unique health credentials.