BRANDING, PACKAGING DESIGN & CREATIVE SPECIALISTS
We were commissioned to create the name, visual identity and packaging design range for this exciting new brand and their selection of uniquely healthy tropical fruit drinks.
We created the name GLUG! to reflect the intention that these fruit drinks are truly refreshing and enjoyable, leveraging the fun and uplifting ethos of the brand and encapsulating their mission statement 'Satisfy your thirst with 100% natural, tropical drinks'.
The packaging designs incorporate product illustrations to articulate the fruits used in each drink, with vibrant colours highlighting the tropical flavours and their health credentials.
Packaging artwork is tailored for implementation across tetra-paks, shrink-sleeved bottles, double-fluted card trays and SRP boxes.