The Brief:

We were assigned to create the branding and packaging design range in preparation for their UK launch of freeze-dried snacks.

What We Did:

With the objective of creating an innovative and unique packaging range, a vibrant, angular, sharply distinctive theme and colour palette was developed to represent the tangy and zesty flavours of the bars, with a green and white background colour scheme used as a visual reference to highlight their healthy, low calorie attributes.

We created the branding with an inviting, friendly identity that appeals to adults and children, adding an informal touch to the overall appearance of the packaging.