The Brief:
The East Of England Co-operative Society is the fourth largest consumer co-op in the UK, with many regional outlets stocking a variety of branded and own-brand products. With the intention of expanding their own-brand range, they approached us to create the packaging designs for their Premium Pork Sausage selection.
What We Did:
We worked closely with the client to create a range of card sleeve packaging designs that encapsulate the rural tranquility of the south east countryside and the traditions of local food provenance. The descriptive product information within each design is complimented by visual cues relating to the flavour of the variants.