The Brief:

We were asked to create the visual identity for their ambient cake products, and to implement it consistently across a range of more than twenty lines utilising six completely different pack sizes.

What We Did:

We created the range with an artisan theme that shows the rich variety of product textures through clear window areas. Vibrant pastel colours are also used to help differentiate the variants. Primary emphasis is given to the product title in each design using strong typography, with an old mill illustration helping to tell the story of the brands craft bakery heritage. With our packaging innovation services and knowledge of print processes, we generated accurate flow-wrap pack templates for artwork to be built into, and tailored the design aesthetics of each variant to minimise the number of plates required to print, significantly reducing the clients launch costs. 

Clayton Park Bakery