The Brief:

This traditional north-west bakery business specialise in making luxury bread rolls and sliced loafs. They wanted to extend their range and increase the diversity of the brand by launching a range of new baked products, and approached us to oversee the creation of their new branded packaging.

What We Did:

We created a warm packaging theme that flows across the range, retaining the existing brand identity to strengthen the strong affections that regional consumers already have for Bakestone. Design variants were created for application across labels, point-of-sale cartons, card inserts and printed film packaging formats.